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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software
 

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

FundRaiser Raise Online Donations
 
SiteBuilder Affordable Campaign Websites
 

SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>

CompleteGov Constituent Management
 

Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Need Help in Your Campaign? May be the Time to Hire a Political Coach

Donna Zajonc



I am often asked to explain what a political leadership coach is and why it is an emerging specialty within the coaching profession. The practice and art of political leadership coaching is born out of the need to support public leaders as they traverse the highly challenging issues during these polarizing and partisan times.

Political coaches are not pollsters, consultants or strategists zeroing in on the next election plan. Rather, nonpartisan political coaches have a one-on-one relationship with a political candidate or elected official that equips them with the perso

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Reputation Management

Bill Patterson

The Newest in Public Relations  

Success does not happen overnight but failure often does.  Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated.  “Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.

In fact, among those who maintain a practice in crisis management, it appears that what we have been doing all along is

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The Most Important Component of The Modern Political Campaign Strategy

Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to

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FEC Reporting Made Easy (or at least easier), Part I

Benjamin A. Katz

Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience.  Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.   

The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.

With all of that said, after working for years with many clients, we have come up

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Presentation Development

Randall P. Whatley

Audience analysis 

Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to presentations they believe are designed for them.

When preparing a presentation, you first need to do an audience analysis by working through the fol

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What the Internet Teaches Us About Designing Good Direct Mail

Hal Malchow



For years, my firm has been a leading direct mail company for Democratic organizations and candidates.   We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office.   We think we know what we are doing and how to reach voters with a piece of mail.  But this past year, we learned some lessons and we learned them in a surprising place.

The Internet.

Early this year, our firm decided to open an Internet division.   There were a lot of reasons for our decision.  

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